This campaign concept was created for a non-profit based in Atlanta, Georgia, called Drawchange. The goal of this campaign was to generate awareness of the organization, and to show the positive benefits that art-therapy can have for children from low income areas and/or broken homes. The campaign was executed with drawings from first graders, accompanied by quotes of what their "scribbles," were representative of. This helped showcase that children are naturally creative, but not all children have the means to be.
Scrolling Desktop, Tablet, & Mobile Site
Interactive Snapchat & Instagram Filter
Scrolling Desktop Site