Soy Cafe, located in Northern Liberties, is undergoing a rebrand to become "Joy Cafe." The rebrand aimed to attract new consumers, while keeping a consistent brand for their loyal customers. Chef Alice, the owner of the cafe, is passionate about sharing authentically healthy food that leaves visitors feeling fueled and refreshed. We hoped to carry this throughout the rebrand.
Pitch deck presenting new campaign
Out of Home, Social, & Print Advertisements
AGENCY: Stallion Group
ROLE: Art Director